一、课程简介

《产品版式设计》课程是产品设计专业的一门专业限选课程。版式设计是现代设计艺术的重要组成部分，是视觉传达的重要手段，是作为设计师展示自己想法的技能之一。它不仅是关于编排的学问，而且是一种技能，更是一种科学与艺术高度统一的生产活动，为以后的设计创意课程打好基础。通过本课程的学习，使学生在了解版式设计的空间、形态、色彩、力场、动势等设计要素和构成要素认知和研究的基础上，对这些要素的组合规律、对他们的表现可能性及其与表现内容的关系进行全面的学习研究。本课程教学方法主要是理论与实践相结合，注重学生的动手能力和学生创意思维的开拓。

The course "Product Graphic Design" is a professional limited course for product design majors. Graphic Design is an important part of modern design art, an important means of visual communication, and one of the skills to show ideas as a designer. It is not only about the study of choreography, but also a skill, but also a productive activity with a high degree of unity between science and art, laying a good foundation for later design creativity courses. Through the study of this course, students will understand the space, form, color, force field, momentum and other design elements of layout design and composition elements of cognition and research, based on the combination of these elements of the law, the possibility of their expression and their relationship with the content of the expression of a comprehensive study of research. The teaching method of this course is mainly the combination of theory and practice, focusing on the hands-on ability of students and the development of students' creative thinking.

二、课程目标

1.价值目标

通过产品版式设计的学习，让学生对产品设计专业充满热情，并形成刻苦钻研、不怕困难的品质，了解行业情况并能承担和培养起作为设计师应具备的责任、视野、理解力和创造力。

2.知识目标

通过教授编排概论、原理等内容，使学生能够了解和掌握版式设计的定义、形式种类、编排功能等。在思维方式上建立基本编排设计的审美观念，熟悉编排设计的基本规律。

3.能力目标

掌握版式设计的基本方法、手段、技巧，并具备一定的版式编排应用和设计创意能力。培养学生对版面的控制能力、对读者的视觉流程的引导能力、信息的准确传达能力，从而触类旁通为今后的各项专业设计打下坚实的编排设计能力基础。

4.综合素养

结合知识及能力培养，提高学生的设计认知的素质，提高学生在今后设计制作时的审美素养，培养其敬业精神和应具备的职业道德。