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视觉传达设计--《版式设计》

作者:传媒与设计艺术学院  来源: 时间:2022-06-28 浏览:

一、课程简介

《版式设计》是视觉传达设计专业的专业必修课和专业核心课程,是指图文版式设计,旨在培养学生运用计算机辅助设计,根据设计主题和视觉需求,在预先设定的有限版面内,运用造型要素和形式原则,根据特定主题与内容的需要,将文字、图片(图形)及色彩等视觉传达信息要素,进行有组织、有目的地组合排列的设计能力。

课程主要内容包括六个章节:版式设计概述、版式设计的视觉构成元素、版式设计的基本原理与规律、文字与图形的编排设计、版式设计的网格系统以及版式设计的应用概述及鉴赏,使学生了解版式设计的概念、功能和原则等相关基础知识,掌握并应用版式设计的基本元素、视觉流程,图片处理、文字选择、网格系统的运用等方法技巧,并运用形式美法则在设计软件中完成海报、报纸、名片、画册等设计作业,提高学生的基础设计能力和审美意识。通过该课程的学习,帮助学生掌握版式设计的基本理论、方法和技巧,培养学生的综合编排设计能力,为今后的各项专业课程打下基础,同时,使学生能够应用并掌握版式设计的方法,创作出具有感染力的版式设计作品,从而使作品的内容更清晰、更有条理地传达给读者。

Layout design is the core and required course of Visual Communication Design.It refers to the graphic layout design ,which aims to train students to use computer-aided design in the pre-set limited layout, according to the design theme and visual needs. At the meantime, the course cultivates the use of styling elements and form principles, according to the needs of specific themes and content, to organize and arrange the design ability of visually conveying information elements such as text, pictures (graphics) and colors in an organized and purposeful combination.

The main content of the course includes six chapters: overview of layout design, visual elements of layout design, basic principles and rules of layout design, layout design of text and graphics, grid system of layout design, application overview and appreciation of layout design. students will understand the concept, function, principle and other related basic knowledge of layout design, master and apply Methods and techniques such as the visual process , image processing, text selection, the use of grid system and so on. At the meantime, students need to use the law of formal beauty to complete design tasks such as posters, newspapers, business cards, and picture albums in the design software to improve their basic design ability and aesthetic awareness. Through the study of this course, help students master the basic theories, methods and skills of layout design, cultivate students' comprehensive layout design ability, and lay the foundation for various professional courses in the future. At the same time, students can apply and master the methods of layout design. Create contagious layout design works, so that the content of the work can be communicated to readers more clearly and structuredly.

二、课程目标

目标1.价值目标

强化原创精神,设计伦理意识以及严谨的专业精神和服务意识,传递正能量,服务于社会。

目标2.知识目标

充分了解版式设计的定义、基本规律与设计方法等,理解并掌握版式设计相关的基础理论知识,引导学生建立版式设计的整体概念。

目标3.能力目标

掌握版式设计的基本方法、法则、技巧等,培养学生对版面的控制能力、对读者视觉流程的引导能力、对信息的准确传达能力等,最终使学生具备版式设计的综合应用能力。

目标4.综合素养

结合知识及能力的培养,使学生能充分了解版式设计的实际应用与方法,提高学生的设计认知素养,培养学生的敬业精神和应具备的职业道德,强化学生的工匠精神和创新意识。