一、课程简介

《产品设计表现》是产品设计专业的必修课程之一，通过课程，学生可以学会基础产品表达方法。基础手绘是一种心、手、脑合一的一种随时随地快速表达设计师想法的技能，对设计师来说是一门设计师入门级技能，其目的是训练设计思考和空间想象能力有助益，提升学生在设计领域的审美和观察力。课程内容更是倾向于介绍一整套用手绘表达设计概念和造型的过程，它包括最初的创意构思、高效的绘制流程、准确的材质和色彩表现，以及最终产品细节描绘。会依据自身的工作经验来讲解不同的产品类型的表达手法，无论从理论角度还是视觉角度来讲，都要以实践型的设计师作为培养目标。

章节内容主要可分为：产品设计表达概述、产品设计手绘表达中的透视与质感表现、手绘基本功训练、产品设计手绘草图表现、产品设计手绘精细图表现和手绘表达实战应用。这里面重视了各个章节之间的关系，强调手绘训练内容的延续性、阶段性。授课过程注重基本原理和方法，通过基本原理的讲解、结合在职经验、快题测试等内容，帮助同学打好坚实基础，为其将来从事产品设计奠定坚实的专业基础。

Product Design Sketching is one of the compulsory courses in product design, through which students can learn how to express basic products. Basic hand-drawing is a kind of skill that combines heart, hand and brain to express designer's ideas quickly at anytime and anywhere. It is an entry-level skill for designers. Its purpose is to train design thinking and spatial imagination ability to help improve students' aesthetic and observation in the field of design. The content of the course is more inclined to introduce a set of hand-painted design concepts and modeling process, which includes the initial creative ideas, efficient drawing process, accurate material and color performance, as well as the final product detail description. According to their own work experience to explain the expression of different product types, whether from a theoretical or visual point of view, we should take the practical designer as the training goal.

The main contents of the chapter can be divided into: product design expression overview, product design hand-drawn expression of perspective and texture performance, hand-drawn basic skills training, product design hand-drawn sketch performance, product design hand-drawn fine drawing performance and hand-drawn expression practical application. It emphasizes the relationship between each chapter and emphasizes the continuity and stage of hand-drawn training. The teaching process pays attention to the basic principles and methods, through the basic principles of explanation, combined with on-the-job experience, quick test and other content, to help students lay a solid foundation for their future product design to lay a solid professional foundation.

二、课程目标

1.价值目标

通过理论课的学习，让学生对产品设计专业充满热情，并形成刻苦钻研、不怕困难的品质，增强纪律意识，同学间互帮互助，随堂汇报积极参与，相互评价公正客观。

2.知识目标

学生理解产品设计表现的基本流程与技法，能够掌握设计务实中的概念表现的理论知识。

3.能力目标

学生锻炼并掌握设计技法表现中所包含的工作内容与研究目的，合理使用圆珠笔、马克笔、绘图板等工具的使用，能通过设计表现有效地向受众表达设计目的。

4.综合素养

逐步形成自我学习能力，能针对具体的造型有合理逻辑的分析方法，并且将思维结果通过一定手段有效表达，在此过程中找到自我学习的动力。