一、课程简介

《交互设计基础》课程是数字媒体艺术专业的专业核心之一，是艺术设计学科专业教育中的一门专题设计课程。交互设计的学习与其它专业基础课及专业课的学习有着紧密的联系。本课程围绕“以人为本”的设计原则，介绍人机交互设计原则和方法、认知心理学、软件系统的用户体验、交互设计技术的发展趋势等专业知识。目的是使学生理解交互设计理论，能说出从控制和交流角度展开设计方法，理解人的认知行为和交互界面之间的有机联系，能归纳交互界面设计中的模式理念，结合课题设计进行运用。本课程将设计与科学以开放式教学的形式相结合，培养学生的“以人为本”的设计思维、交互框架设计、逻辑推理能力、团队协作能力、原型设计能力等。并使学生综合运用本专业方向所学的知识，达到融会贯通，提高其创意实践水平与综合设计能力。

The course "Fundamentals of Interaction Design" is one of the professional cores of the digital media art major, and it is a special design course in the professional education of art and design. The learning of interaction design is closely related to the learning of other professional basic courses and professional courses. This course focuses on the "people-oriented" design principle, and introduces professional knowledge such as human-computer interaction design principles and methods, cognitive psychology, user experience of software systems, and the development trend of interaction design technology. The purpose is to enable students to understand the theory of interaction design, master the design method from the perspective of control and communication, understand the organic connection between human cognitive behavior and the interaction interface, master the mode concept in the design of the interaction interface, and apply it in combination with the project design. This course combines design and science in the form of open teaching, and cultivates students' "people-oriented" design thinking, interaction framework design, logical reasoning ability, teamwork ability, and prototyping ability. It enables students to comprehensively apply the knowledge learned in this professional direction to achieve integration and improve their creative practice level and comprehensive design ability.

二、课程目标

1.价值目标

通过课程的学习让学生形成互帮互助、诚实守信、尊重设计版权的意识。让学生深入用户生活，明确用户需求，设计优良产品，增加以人为本的价值理念。

2.知识目标

学生能概括交互设计的知识框架，能阐述交互设计的相关概念并学习交互设计所需的软件的基本操作与运行逻辑，能运用软件进行基本操作。

3.能力目标

学生理解基础的交互理念，针对课程主题提出方案，并能完成常规Figma操作以及相关交互动效，能根据实际方案建立交互模型。

4.综合素养

逐步形成自我学习能力，培养小组合作意识，学会与组员共同分析与提出交互设计方案，培养学生的全周期设计与可持续发展意识。

数字媒体艺术--《数字版式设计Digital Media Layout》

一、课程简介

《版式设计》是数字媒体艺术专业的专业必修课和专业核心课程，是指图文版式设计，旨在培养学生运用计算机辅助设计，根据设计主题和视觉需求，在预先设定的有限版面内，运用造型要素和形式原则，根据特定主题与内容的需要，将文字、图片（图形）及色彩等视觉传达信息要素，进行有组织、有目的地组合排列的设计能力。

通过该课程的学习，帮助学生掌握版式设计的基本理论、方法和技巧，培养学生的综合编排设计能力，为今后的各项专业课程打下基础，同时，使学生能够应用并掌握版式设计的方法，创作出具有感染力的版式设计作品，从而使作品的内容更清晰、更有条理地传达给读者。

Layout design is the core and required course of Visual Communication Design.It refers to the graphic layout design ，which aims to train students to use computer-aided design in the pre-set limited layout, according to the design theme and visual needs. At the meantime, the course cultivates the use of styling elements and form principles, according to the needs of specific themes and content, to organize and arrange the design ability of visually conveying information elements such as text, pictures (graphics) and colors in an organized and purposeful combination.

Through the study of this course, help students master the basic theories, methods and skills of layout design, cultivate students' comprehensive layout design ability, and lay the foundation for various professional courses in the future. At the same time, students can apply and master the methods of layout design. Create contagious layout design works, so that the content of the work can be communicated to readers more clearly and structuredly.

二、课程目标

1.价值目标

强化原创精神，设计伦理意识以及严谨的专业精神和服务意识，传递正能量，服务于社会。

2.知识目标

充分理解版式设计的定义、基本规律与设计方法等，阐述版式设计相关的基础理论知识，引导学生建立版式设计的整体概念。

3.能力目标

理解版式设计的基本方法、法则、技巧等，转换为学生对版面的控制能力、对读者视觉流程的引导能力、对信息的准确传达能力等，最终使学生具备版式设计的综合应用能力。

4.综合素养

结合知识及能力的培养，使学生能充分理解版式设计的实际应用与方法，内化提高学生的设计认知素养，培养学生的敬业精神和应具备的职业道德，强化学生的工匠精神和创新意识。

数字媒体艺术--《数字人物演出Digital Character Performance》

一、课程简介

《数字人物演出》是数字媒体艺术专业核心课程，聚焦于三维角色的情感表达与行为设计。课程以 Maya 为软件载体，系统教授角色表情控制、口型同步、肢体语言设计及情绪传达的核心技术。内容涵盖面部骨骼绑定、微表情捕捉、语音驱动口型算法及多风格角色表演技巧。通过模块化训练，学生将掌握动画曲线编辑器、动态捕捉数据处理及角色演出调试工具。以虚拟短片创作项目串联全流程实践，从角色设定到最终渲染输出，强化技术应用与艺术表达的结合。课程目标在于培养学生独立完成高拟真度角色演出的能力，理解数字角色在影视、游戏、虚拟现实等领域的应用逻辑，为职业发展奠定基础。

"Digital Character Performance" is a core course in the Digital Media Arts program, focusing on the emotional expression and behavior design of 3D characters. Using Maya as the primary software platform, the course methodically teaches core techniques such as facial expression control, lip-syncing, body language design, and emotional communication. Key content includes facial rigging, micro-expression capturing, speech-driven lip-syncing algorithms, and multi-style character performance techniques. Through modular training, students will master tools like the animation curve editor, motion capture data processing, and character performance debugging.The course integrates a virtual short film creation project to connect full-pipeline practices—from character design to final rendering—strengthening the synergy of technical application and artistic expression. Its goal is to equip students with the ability to independently deliver high-fidelity character performances, understand the application logic of digital characters in film, gaming, virtual reality, and other fields, and lay a foundation for professional development.

二、课程目标

1.价值目标

坚持以实践应用为导向，推动中国数字角色演出技术的创新与国际化表达，培养学生在跨文化语境中传递本土情感的责任感。

2.知识目标

理解掌握数字角色面部骨骼绑定原理、口型同步算法逻辑及多模态表情控制技术，理解角色表演与叙事的关联性。

3.能力目标

够融合角色设计、动作捕捉数据处理及镜头调度能力，独立完成从表情设计到完整角色演出的全流程制作，熟练运用工具实现角色情绪表达与互动场景构建。

4.综合素养

能够精准提炼不同项目的三维创作需求与用户诉求，在团队协作中灵活调整制作方案并高效推进项目进程，适应三维产业多环节协作模式，形成系统化、职业化的项目落地能力。

数字媒体艺术--《品牌设计与策划Brand Design & Planning》

一、课程简介

《品牌设计与策划》是一门面向数字媒体艺术专业的必修实践课程，课程注重培养学生的设计构思、创新与实践能力，使其能够独立完成具有审美价值与深刻意义的品牌设计，同时实现视觉识别手册各组成部分的统一性。课程内容分为多个模块，介绍品牌的基本概念，涵盖CIS（企业形象识别系统）的起源与发展、品牌的作用、特征以及构成要素。这一部分为学生打下坚实的理论基础，使其理解品牌在市场中的重要性。课程将深入探讨数字媒体品牌，分析数字媒体的含义、时代特征以及数字品牌形象的塑造方法，以便学生适应当今快速发展的数字环境。在品牌定位与策划部分，学生将学习品牌定位的概念、要素、过程及策略，确保他们能够准确识别目标市场并设计相应品牌策略。课程还将对品牌策划进行详细讲解，包括策划的基本要素、流程以及实用方法与技巧，增强学生的实战能力。品牌设计作为课程的重要环节，将重点关注CIS设计中的VI设计，涵盖VI设计的概念与构成、功能与原则以及操作流程。学生将掌握标志设计、标准字设计、色彩设计等基础系统设计，以及如何将这些元素应用于办公用品、环境识别、展示、广告、网络媒体等多个领域，提升学生的视觉设计能力。课程的最后部分将探讨品牌推广与维护策略，帮助学生理解品牌推广的形式与特点，以及如何有效应对品牌危机。通过理论与实践的结合，学生将能够灵活运用所学知识，展开创新思维，完成品牌的系统设计与制作。通过系统的理论学习与丰富的实践项目，培养学生的综合品牌设计与开发能力。

"Brand Design and Planning" is a required practical course aimed at the Digital Media Arts major. The course focuses on cultivating students' design thinking, innovation, and practical skills, enabling them to independently create brand designs that possess aesthetic value and profound significance, while also ensuring the coherence of the components within the visual identity manual. The course content is divided into multiple modules that introduce the basic concepts of branding, covering the origins and development of CIS (Corporate Identity System), the functions of brands, their characteristics, and fundamental components. This section lays a solid theoretical foundation for students to understand the importance of brands in the market. Following this, the course will delve into digital media branding, analyzing the meaning of digital media, the characteristics of brands in the digital age, and methods for shaping digital brand images, allowing students to adapt to the rapidly evolving digital environment. In the section on brand positioning and planning, students will learn the concepts, elements, processes, and strategies of brand positioning, ensuring they can accurately identify target markets and design corresponding brand strategies. The course will also provide a detailed explanation of brand planning, including the basic elements, processes, and practical methods and techniques, enhancing students' real-world capabilities. Brand design, as a crucial part of the course, will focus on VI (Visual Identity) design within the CIS framework, covering the concepts, components, functions, principles, and operational processes of VI design. Students will master basic system designs such as logo design, typography, and color design, as well as how to apply these elements to various fields such as office supplies, environmental identification, exhibitions, advertising, and online media, thereby enhancing their visual design skills. The final part of the course will explore brand promotion and maintenance strategies, helping students understand the forms and characteristics of brand promotion, as well as how to effectively handle brand crises. Through the integration of theory and practice, students will be able to flexibly apply the knowledge they have gained, unleash their creative thinking, and complete systematic brand design and production. Through systematic theoretical learning and rich practical projects, this course aims to cultivate students' comprehensive abilities in brand design and development.

二、课程目标

1.价值目标

强化学生的原创精神、设计伦理意识和严谨的专业精神，强调服务意识的重要性。认识到品牌在社会和经济中的关键作用。将所学知识应用于实际，传递正能量，服务于社会。

2.知识目标

能够描述品牌设计的定义、作用、特征及类型，阐述品牌定位与策划的基本理论，包括品牌定位的概念、要素、过程和策略。深入探讨数字媒体品牌的特征及其在现代营销中的作用，掌握数字品牌形象的塑造方法。

3.能力目标

能够综合运用所学知识，独立完成高质量的品牌视觉形象设计，具备精准传达品牌视觉设计的能力。具备将品牌形象应用于办公用品、环境识别、展示、广告及网络媒体等多个领域的能力。

4.综合素养

通过实际案例分析提高设计认知素养。强化设计实践能力、市场调研能力及团队合作能力。通过与同伴的协作与反馈，获得更全面的视角，为未来的职业生涯奠定坚实的基础。

数字媒体艺术--《动画运动规律Animation Laws of Motion》

一、课程简介

《动画运动规律》是数字媒体艺术专业选修课程，课程以MAYA、Animaition等二维、三维软件为技术载体，系统教授动画运动的核心原理与实践方法。课程内容涵盖力学基础（如小球弹跳的加速度分析、波浪运动的节奏控制）、角色动态设计（人体pose、走跑循环）及重量感表现（大幅运动与惯性模拟），通过模块化训练使学生掌握MAYA动画曲线编辑器、绑定技术与动作调试工具。并以团队动画项目串联全流程实践，从故事板分镜到最终渲染输出，强化技术应用与艺术表达的结合。课程目标在于培养学生独立完成符合行业标准的动画作品，理解运动规律在影视、游戏等数字媒体领域的应用逻辑，同时建立动画技术的自主学习框架与团队协作意识，为后续高阶课程及职业发展奠定基础。        

"Animation Laws of Motion" is an elective course in the Digital Media Arts program, using Maya 3D software as the technical backbone to systematically teach the core principles and practical methodologies of animation movement. The curriculum covers three key areas: mechanical foundations (e.g., acceleration analysis of bouncing spheres, rhythmic control of wave motion), character motion design (human body poses, walk/run cycles), and weight expression (large-scale motion and inertia simulation). Through modular training, students master tools such as the Maya Animation Curve Editor, rigging techniques, and motion debugging workflows.The course employs team-based animation projects to integrate full-pipeline practices—from storyboard planning to final rendering—emphasizing the synergy of technical execution and artistic storytelling. Its objectives are to equip students with the ability to independently produce industry-standard animation works, understand the application logic of motion principles across film, games, and other digital media fields, and establish self-directed learning frameworks and collaborative teamwork skills. This foundation prepares students for advanced courses and professional growth in animation careers.

二、课程目标

1.价值目标

坚持以实践应用为导向，立足推动国内动态二维、三维艺术领域发展，在拓宽学生国际三维创作视野的同时，强化其对中国三维行业技术突破与产业升级的责任感与使命感。

2.知识目标

理解三维动画中造型、运动规律与视觉语言的核心关联，掌握多风格三维动态设计的创作逻辑，提升对三维空间美学与叙事表达的敏感度与创新意识。

3.能力目标

能够融合三维造型、动态设计及场景构建能力，独立完成从概念设计到三维动画全流程制作，熟练运用三维工具实现角色动态表现、场景互动与镜头调度，具备应对影视、游戏等跨媒体三维项目的综合执行能力。

4.综合素养

能够精准提炼不同项目的三维创作需求与用户诉求，在团队协作中灵活调整制作方案并高效推进项目进程，适应三维产业多环节协作模式，形成系统化、职业化的项目落地能力。

数字媒体艺术--《三维数字建模3D Digital Modeling》

一、课程简介

本课程是针对数字媒体艺术本科开设的一门专业必修课，也是一门应用性极强的课程。课程内容主要包括三维建模、UV贴图、灯光设置、材质编辑、渲染输出及综合实践应用，使学生初步掌握三维效果图制作的基本创作流程和技能。通过课程的学习为学生就业和继续学习打下良好的基础。

This course is a Professional compulsory course for Bachelor degree in Digital Media Arts, and it is also a highly applied course. The course content mainly includes 3D modeling, UV mapping, lighting settings, material editing, rendering output and comprehensive practical application, so that students can initially master the basic creative process and skills of 3D animation. Through the study of the course, students are laid a good foundation for employment and further study.

二、课程目标

1.价值目标

明确数字媒体艺术专业的培养目标，践行社会主义核心价值观，引导学生关注现实、热爱生活，用数字媒体相关技术进行创作与应用，在三维作品创作中增强创新意识，做正能量的传播者和践行者。

2.知识目标

能用自己的语言表述出当前三维数字建模行业的发展现状，并准确描述三维效果图制作的基本流程。能熟练运用三维软件中涉及的工具和相关命令进行三维模型搭建、灯光材质编辑和渲染。

3.能力目标

具备数字媒体艺术专业三维方向相关行业所需的专业知识和技能，能运用三维软件完成三维建模全流程制作，具备符合行业发展需求的三维创意设计能力，且能根据所学内容进行知识的迁移与运用。

4.综合素养

能通过课程学习掌握三维效果图制作的基本流程，明晰流程制作中各个环节的作用与协作机制，掌握三维建模的基本原理和方法，能够举一反三，触类旁通。

数字媒体艺术--《数字插画Digital Illustration》

一、课程简介

《数字插画》课程是是针对数字媒体艺术开设的一门专业选修课，一种现代艺术形式，结合了传统绘画技巧与数字技术。本课程旨在向学生介绍数字插画的基础知识和技能，包括软件操作、绘图技巧、色彩理论和创意表达。通过理论讲解、实践练习和项目作品，学生将掌握数字插画的核心概念并能够创作独立作品。《数字插画》是一门有商业价值的实用课程，并广泛应用在广告行业，出版行业，动画和游戏行业，甚至在自媒体运营行业之中。

The Digital Illustration course is an elective offered for the Digital Media Arts program, a modern art form that combines traditional painting techniques with digital technology. The course aims to introduce students to the fundamental knowledge and skills of digital illustration, including software operation, drawing techniques, color theory, and creative expression. Through theoretical lectures, practical exercises, and project work, students will grasp the core concepts of digital illustration and be able to create independent works. Digital Illustration is a practical course with commercial value, widely applied in industries such as advertising, publishing, animation, gaming, and even in social media management.

二、课程目标

1.价值目标（在课程的学习中与实践训练中培养学生创造力与想象力和审美与品味，通过数字插画课程的学习和实践，培养学生的综合素养和个人品质，使其成为具有创造力、责任心和团队合作精神的优秀数字艺术家）

2.知识目标（培养掌握数字绘画理论知识，具有数字绘画专门技能，能从事数字绘画工作的高等应用型人才，其知识的讲授是以“实用为本”）

3.能力目标（培养具备数字绘画专业知识和技能的中、高级人才，强化数字绘画能力和项目实践能力，且能支撑职业能力和专业技能的培养）

4.综合素养（能通过课程学习掌握数字绘画的基本流程，明晰流程制作中各个环节的作用与协作机制，掌握数字绘画的基本原理和方法，能够举一反三，触类旁通）

数字媒体艺术--《视听语言与分镜AudioVisual Language & Split-Screen》

一、课程简介

《视听语言与分镜》课程是面向数字媒体艺术专业本科生开设的一门专业核心课。本课程主要分为四个部分，一是视听语言的基本概念、内容及作用；二是分镜脚本的概念、分类、格式及绘制方法；三是利用Premiere进行视频制作的基础知识和基本技巧；四是剧情设计与分镜制作；五是短片赏析与影视创作。本课程以启发和引导的方式开展教学，借助多媒体课件及视频资料进行讲解，旨在使学生学习视听语言特征及影视艺术表达规律，具备运用Premiere软件的能力，掌握分镜头绘制方法和技巧，熟练运用影视叙事方式和故事构建逻辑，同时能够正确运用画面、声音、时间等构成要素展开分镜创作，具备影视类行业的基本专业素质，兼有导演制作组织、规划等方面的素养。

"AudioVisual Language & Split-Screen" is a professional core course offered to undergraduates majoring in Digital Media Art. This course is mainly divided into four parts. One is the basic concepts, contents, and functions of audio-visual language. Two is the concepts, classifications, formats, and drawing methods of storyboard scripts. Three is the basic knowledge and skills of video production using Premiere. Four is the design of the plot and the production of the storyboard. Five is the analysis of short films and film and television creation. This course is taught in an inspiring and guiding way, with the help of multimedia courseware and video materials for explanation. The aim is to enable students to learn the characteristics of audio-visual language and the expression laws of film and television art, possess the ability to use the Premiere software, master the methods and techniques of drawing storyboards, skillfully use the film and television narrative methods and the logic of story construction, and at the same time be able to correctly use the constituent elements such as pictures, sounds, and time to carry out storyboard creation, have the basic professional qualities of the film and television industry, and also have the qualities in aspects such as director production organization and planning.

二、课程目标

1.价值目标

明确数字媒体艺术设计专业的培养目标，践行社会主义核心价值观，引导学生关注现实、热爱生活，用影视化思维表达真情实感，在影视创作中增强创新意识，做正能量的传播者和践行者。

2.知识目标

能准确描述视听语言的基本特征和影视艺术表达的基本规律，正确分析影视作品中画面、声音、时间、节奏等构成要素间的关系及其作用，准确表述分镜头脚本的概念、作用、分类及主要元素。

3.能力目标

具备数字媒体艺术专业岗位所需的专业能力，知晓影视类行业的发展需求，并具有专业发展的交叉意识，能根据所学内容进行知识的迁移与运用。

4.综合素养

达到影视类行业的基本专业素质，兼有导演制作组织、规划等方面的素养，深化职业适应性与发展潜力。