一、课程简介

时尚文化概论是时尚传播专业的专业核心课，是时尚传播工作者的一项基本知识储备，面向时尚传播本科三年级本科生。时尚文化概论主要解决的是如何在文化研究的视域内看待时尚产业的问题。在消费升级与文化多元的当代社会，时尚已不再是单纯的服饰审美，而是渗透于生活方式、身份认同、产业经济乃至社会思潮的综合性文化现象。本课程作为面向大学本科时尚传播专业开设的专业核心课，旨在打破 “时尚等于穿搭” 的认知误区，引导学生以跨学科视角理解时尚的文化本质、历史脉络与当代影响，培养兼具审美素养、批判思维与产业认知的复合型人才。

An Introduction to Fashion Culture is a core professional course for the Fashion Communication major. It serves as an essential knowledge foundation for fashion communication practitioners and is offered to junior-year undergraduate students (third-year) majoring in Fashion Communication. The primary focus of this course is to address the question of how to examine the fashion industry from the perspective of cultural studies. In the contemporary society characterized by consumption upgrading and cultural diversity, fashion is no longer merely a matter of clothing aesthetics. Instead, it has evolved into a comprehensive cultural phenomenon that permeates lifestyle, identity recognition, industrial economy, and even social trends. As a core professional course designed specifically for undergraduate students majoring in Fashion Communication, this course aims to break the cognitive misunderstanding that "fashion equals dressing and matching". It guides students to understand the cultural essence, historical context, and contemporary influences of fashion from an interdisciplinary perspective, and cultivates interdisciplinary talents who possess aesthetic literacy, critical thinking, and industrial awareness.

二、课程目标

1.价值目标

具有强烈的家国情怀，认同并践行社会主义核心价值观，具备良好的公民素质和深度的社会责任感与使命感；坚持马克思主义新闻观，秉承温商精神，恪守媒体从业人员职业规范，具有时尚传播专业知识和职业素养。

2.知识目标

掌握时尚文化主要理论；把握文化研究的基本方法；理解时尚与流行的传播特点与形成机制；综合运用时尚文化的理论与方法进行时尚传播实践。

3.能力目标

掌握时尚文化研究的基本能力，顺应时尚产业发展需求；能灵活运用时尚文化的知识与主要理论；具备时尚文化生产、策划、制作与传播推广能力；能胜任时尚内容制作创业工作，具有解决时尚传播相关复杂问题的能力。

4.综合素养

关注时尚传播发展动态，紧跟时尚产业发展步伐，养成自主发展与终生学习习惯，积极应对新媒体技术与社会发展，具有良好的时尚内容创作，沟通合作、组织协调能力；毕业五年后成为时尚产业发展的中坚力量。