一、课程简介

本课程是时尚传播专业本科二年级的专业核心课，以 “历史溯源 + 文化对比” 为核心视角，串联中国与国外时尚与艺术发展的关键脉络，打破单一地域史的认知局限，帮助学生在纵向历史维度中理解时尚和艺术的演变逻辑，在横向文化对比中挖掘不同文明的审美特质。在全球化语境下，时尚与艺术早已突破地域界限，成为跨文化交流的重要载体。对于渴望深耕时尚与艺术领域的学生而言，本课程不仅是夯实历史知识的基石；更是培养跨文化视野的桥梁，引导学生理解中西方时尚和艺术在材质、造型、审美理念上的差异与共鸣，为未来从事设计创作、文化研究、国际品牌运营等工作储备核心素养。

As a core professional course for second-year undergraduate students majoring in Fashion Communication, this course adopts the core perspective of "historical tracing + cultural comparison".In the context of globalization, fashion and art have long transcended geographical boundaries and become important carriers of cross-cultural communication. It connects the key development threads of fashion and art in China and foreign countries, breaks the cognitive limitation of single regional history, and helps students understand the evolutionary logic of fashion and art from a vertical historical dimension, as well as explore the aesthetic characteristics of different civilizations through horizontal cultural comparison.For students eager to deepen their engagement in the fields of fashion and art, this course is not only a cornerstone for consolidating historical knowledge—it also serves as a bridge for cultivating a cross-cultural perspective. It guides students to understand the differences and resonances between Chinese and foreign fashion and art in terms of materials, shapes, and aesthetic concepts, thereby equipping them with core competencies for future careers in design creation, cultural research, international brand operation, and other related fields.

二、课程目标

1.价值目标

具有强烈的家国情怀，认同并践行社会主义核心价值观，具备良好的公民素质和深度的社会责任感与使命感；坚持马克思主义新闻观，秉承温商精神，恪守媒体从业人员职业规范，具有时尚传播专业知识和职业素养。

2.知识目标

掌握中外时尚与艺术史论的主要内容；把握文化研究的基本方法；理解时尚与艺术的谱系学；综合运用时尚史论、艺术史论进行时尚传播实践。

3.能力目标

掌握时尚与艺术史的基本脉络，顺应时尚产业发展需求；能灵活运用时尚文化的知识与主要理论；具备时尚文化生产、策划、制作与传播推广能力；能胜任时尚内容制作创业工作，具有解决时尚传播相关复杂问题的能力。

4.综合素养

关注时尚传播发展动态，紧跟时尚产业发展步伐，养成自主发展与终生学习习惯，积极应对新媒体技术与社会发展，具有良好的时尚内容创作，沟通合作、组织协调能力；毕业五年后成为时尚产业发展的中坚力量。