一、课程简介

《标志设计》是视觉传达设计专业的一门专业核心课和必修课；课程主要内容包括标志设计概述、标志设计方法和标志设计实训三大部分；主要任务是使学生能够认识标志的概念，了解标志的历史与发展，掌握标志设计的基本原则与形式法则，熟悉标志的设计流程；通过标志设计实训，不断提高学生专业技能，开拓学生视野，鼓励大胆尝试和创新，使学生能够独立完成具审美与象征意义的标志设计，培养学生的独立思考与解决问题的能力，善于沟通与团队合作的能力，整体策划与动手实践的能力，启发学生的创造性思维，树立学生的原创精神，以适应现代社会对高素质人才的需求。

Logo design is a professional core course and compulsory course of visual communication design specialty; The main contents of the course include three parts: overview of logo design, logo design methods and logo design training; The main task is to enable students to understand the concept of logo, understand the history and development of logo, master the basic principles and formal rules of logo design, and be familiar with the design process of logo; Through the practical training of logo design, we will constantly improve students' professional skills, broaden students' horizons, encourage bold attempts and innovations, enable students to independently complete the logo design with aesthetic and symbolic significance, cultivate students' ability of independent thinking and problem-solving, be good at communication and teamwork, overall planning and practical practice, and inspire students' creative thinking, Establish students' original spirit to meet the needs of modern society for high-quality talents.

二、课程目标

1.价值目标

运用所学知识展开想象，启发学生的创造性思维，树立学生的原创精神和诚信意识，培养兼具人文情怀、国际化视野和“温商”创业精神的高素质应用型人才。

2.知识目标

认识标志设计的概念，了解标志的历史与发展，掌握标志设计的基本原则与形式法则，熟悉标志的设计流程。

3.能力目标

具备调研能力及独立完成具有审美与象征意义的标志的能力，具备应用AI等软件绘制标志及其标准化制图的能力。

4.综合素养

具备独立思考与解决问题的能力，善于沟通与团队合作的能力，整体策划与动手实践的能力，以适应现代社会对高素质人才的需求。