一、课程简介

时尚摄影摄像是时尚传播专业的专业核心课，是时尚传播工作者的一项基本功，面向时尚传播本科二年级本科生。时尚摄影摄像主要解决的是在时尚品牌营销和推广中的摄影技术与视觉审美问题，分为摄影与摄像的特点，照相机、摄像机的基本原理，镜头的选择和应用、光圈、快门的调整、景深的应用以及滤镜的使用、灯光布置、固定镜头、镜头的推拉摇移以及蒙太奇等。通过训练使学生能够熟练地使用相机、摄像机进行拍照和摄像，并根据摄影、摄像的目的来确定相应的软件和技术参数。本课程以启发和引导的方式，利用多媒体课件开展教学，旨在学生掌握摄影与摄像技术，与此同时，树立成为促进社会向善的传媒工作者的目标，为今后的工作、学习和生活打好基础。

Fashion Photography and Videography is a basic course for fashion communication majors, and is a basic skill for fashion industry, for second-year undergraduates in journalism and communication.Fashion  Photography and Video mainly addresses the technical and visual aesthetic issues in the process of fashion photography and video shooting. It is divided into the characteristics of photography and video, the basic principles of cameras, cameras, lens selection and application, aperture, shutter adjustment, the application of depth of field and the use of filters, lighting arrangements, fixed lenses, lens push and pull panning and montage. Through training to enable students to use cameras, video cameras to take pictures and video proficiently, and according to the purpose of photography, video to determine the appropriate software and technical parameters. This course is taught in an inspiring and guided way, using multimedia courseware, aiming at students mastering photography and videography techniques, and at the same time, setting the goal of becoming media workers who promote social goodness and lay a good foundation for future work, study and life. 

二、课程目标

1.价值目标

具有强烈的家国情怀，认同并践行社会主义核心价值观，具备良好的公民素质和深度的社会责任感与使命感；坚持马克思主义新闻观，秉承温商精神，恪守媒体从业人员职业规范，具有摄影与摄像技术与职业素养，成为促进社会向善的网络新媒体传播者。

2.知识目标

掌握摄影与摄像基础知识和主要理论；把握图片与视频拍摄技巧与方法；理解图片与视频传播特点与形成机制；综合运用摄影与摄像专业知识、理论与方法进行时尚摄影摄像实践。

3.能力目标

掌握摄影与摄像行业发展现状，顺应时尚产业发展需求；能灵活运用摄影与摄像基础知识与主要理论；具备图片与视频策划、制作与传播推广能力；能胜任新媒体内容制作创业工作，具有解决时尚传播相关复杂问题的能力。